SALES TRAINING
SDR & Business Development Training
Build the prospecting habits, conversation confidence and qualification skills that turn cold outreach into booked meetings: consistently.
80%
of SDRs say confidence is their biggest barrier to cold outreach
3×
more meetings booked by SDRs with structured qualification frameworks
4–6 wks
to see measurable uplift in meeting conversion after training
THE PROBLEM
Most SDRs Were Hired for Potential — Then Left to Figure It Out Alone
SDR roles are hard. Cold calls, rejection, tight targets: and most people doing them were given a script, a CRM login and told to get on with it. The structured skills development comes later, if it comes at all.
The result: inconsistent outreach, shallow qualification, low confidence under rejection. And high turnover, because when SDRs don't hit their numbers, everyone loses.
This programme gives your SDRs a proper foundation: the mindset, the structure and the conversation skills to start producing real results.
WHAT YOU’LL GET
What SDRs Walk Away With
✔ A repeatable prospecting framework that works across channel
✔ Mindset and rejection resilience:
building the mental habits that keep performance consistent
✔ Objection handling foe early-stage resistance:
staying composed and in control when prospects push back
✔ LinkedIn and email sequencing that gets responses without feeling spammy
✔ Tone, pace and vocal delivery:
communicating with conviction and energy that gets people to listen
✔ Cold call confidence:
how to open, engage and qualify from the very first line
✔ Discovery fundamentals:
qualifying properly before committing to a meeting
✔ Resilience habits:
how to maintain performance through the inevitable dry spells
WHO IT’S FOR
Built for Early-Stage Sales Roles
SDRs & BDRs
Outbound-focused roles prospecting cold: this programme is built around the exact conversations they have every day.
Business Development Managers
BDMs carrying a full sales cycle who need sharper opening skills and more consistent prospecting habits.
New Starters in Sales
Anyone moving into their first sales role who needs a proper foundation before bad habits set in.
THE APPROACH
How It Works — The 4D Model
STEP 01
Discover
We listen to real calls, review outreach sequences and understand what's actually happening in your SDR team: not what the CRM suggests.
STEP 02
Design
Sessions built around your ICP, your product and your team's actual objections. Not generic cold call theory: real scenarios from your pipeline.
STEP 03
Deliver
Live, face-to-face sessions with real role plays and live call coaching. Suk delivers personally. SDRs leave having practised the skill, not just heard about it.
STEP 04
Develop
Follow-up call reviews, accountability check-ins and coaching to make sure new habits take hold under real pressure.
WHAT CLIENTS SAY
Testimonials
The value generated was much greater than I thought. Suk introduced me to 'listening to understand' as a concept in sales meetings: since applying it, my clients provide deep insights into their needs and I provide much better, more tailored responses as a result.
Suk delivered a series of sales training sessions for me as part of the graduate intake at char.gy. The range of topics took us all the way through the sales process, client interactions, social selling, negotiation and more. He was brilliant at making the training enjoyable and memorable whilst also tailoring it to our industry.
Suk taught us key skills that have significantly impacted my role as a BDE. One of the most valuable lessons was how to handle customers who aren't initially open to conversation. He also emphasised the importance of listening to understand, not just to respond: which has transformed my approach to sales.
COMMON QUESTIONS
Frequently Asked Questions
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The programme works for complete beginners through to SDRs with 1–2 years of experience who've plateaued. We calibrate content and role play difficulty to the group — new starters get foundational skills, more experienced SDRs get sharper technique.
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Primarily, yes. This programme is built around outbound prospecting — cold calls, LinkedIn, email sequencing. If you have inbound SDRs, elements are still applicable but we'd recommend tailoring the design phase to their specific context.
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Yes — and we'll tell you honestly what's working and what's not. We review your current materials in the Discover phase and redesign where needed. The goal is messaging that sounds human, not scripted.
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This is a 3-day programme, delivered in focused full-day sessions with coaching check-ins built in between. The skills need repetition and reinforcement to stick — which is exactly how we structure it.
Build an SDR Team That Books More Meetings
If your SDRs are working hard but not hitting their numbers: or if you're building an outbound function from scratch: let's talk about what's actually happening and what to do about it.