SALES TRAINING
SDR & Business Development Training
Build the prospecting habits, conversation confidence and qualification skills that turn cold outreach into booked meetings, consistently.
OVERVIEW
What SDR Training Actually Needs to Do
Most SDRs are hired for potential, given a target, and left to figure out the rest. The result is inconsistent outreach, shallow qualification, and high turnover.
This programme gives your SDR team a proper foundation: the mindset, the structure and the conversation skills to start producing real results from day one.
Who Is This For?
SDRs & BDRs
Outbound-focused roles prospecting cold: this programme is built around the exact conversations they have every day.
Business Development Managers
BDMs carrying a full sales cycle who need sharper opening skills and more consistent prospecting habits.
New Starters in Sales
Anyone moving into their first sales role who needs a proper foundation before bad habits set in.
PROGRAMME CURRICULUM
Five focused modules covering every stage of the outbound sales process, from prospecting mindset through to qualification and pipeline consistency.
What the SDR Training Covers
SDR Excellence Benchmark and Prospecting Mindset
SDRs benchmark themselves against top performers and identify the mindset, habits and effort levels that drive consistent results. Limiting beliefs are reframed. Focus shifts to controllable activity.
WHAT WE COVER
- Define the challenges SDRs face in modern outbound prospecting
- Uncover what top-performing SDRs do differently in mindset and behaviour
- Build resilience and ownership using performance benchmarking
- Identify personal gaps and set a performance baseline
- Reframe rejection and develop a consistent prospecting routine
WHAT YOU ACHIEVE
- SDRs reset belief and refocus on high-value prospecting activity
- Each SDR identifies their specific performance gap and commits to closing it
- Teams build the mental resilience that sustains performance through dry spells
LinkedIn and Email Outreach Sequences That Get Responses
Most outreach gets ignored because it looks and sounds like every other message in a buyer inbox. This module builds outreach sequences that earn attention and generate replies.
WHAT WE COVER
- How to build a credible LinkedIn profile and personal brand that supports outreach
- Email subject lines and opening sentences that get opened and read
- How to write LinkedIn connection requests that get accepted
- How to grow and engage a professional network that generates inbound interest
WHAT YOU ACHIEVE
- SDRs have a LinkedIn profile and content presence that builds credibility with prospects
- Response rates to email and LinkedIn sequences improve
- Teams operate a consistent multi-channel cadence with less guesswork
Cold Calling Confidence and Opening Conversations
The cold call is still the most direct route to a booked meeting when it is done with structure and confidence. This module builds the opening skills that get prospects to stay on the line.
WHAT WE COVER
- How to open a cold call without sounding scripted or robotic
- Pattern interrupts and opening lines that earn the first 30 seconds
- Tone, pace and vocal delivery for phone-based prospecting
- How to handle "not interested" and "we already have a supplier"
- Building a call framework that is flexible, not formulaic
WHAT YOU ACHIEVE
- SDRs open cold calls with confidence and natural delivery
- Conversion rate from cold call to conversation increases measurably
- Teams have a shared call framework they can adapt to any prospect
Discovery and Qualification Frameworks
Spending time on the wrong prospects is one of the biggest drains on SDR productivity. This module builds qualification discipline that protects pipeline quality.
WHAT WE COVER
- BANT qualification framework adapted for early-stage sales conversations
- How to ask questions that uncover real buying intent
- Disqualifying bad-fit prospects quickly and professionally
- Running a first discovery call that sets up the full sales cycle
- Handoff skills: transitioning qualified leads to AEs cleanly
WHAT YOU ACHIEVE
- SDRs qualify with confidence and stop wasting time on unwinnable deals
- Pipeline quality improves and conversion from meeting to opportunity increases
- Discovery calls produce the insight AEs need to close
Objection Handling, Follow-Up and Pipeline Consistency
The final module focuses on what separates high-performing SDRs from average ones: what happens after the first contact. Objection handling, persistence and the habits that build a predictable pipeline.
WHAT WE COVER
- Handling the most common early-stage objections: price, timing, incumbent supplier
- How to follow up after no response without damaging the relationship
- Building a weekly prospecting routine that generates consistent pipeline
- Tracking and reviewing outreach performance to improve over time
- Accountability habits that sustain performance long after training
WHAT YOU ACHIEVE
- SDRs handle objections without caving or abandoning the conversation
- Follow-up rates and meeting conversion improve measurably
- Teams operate a consistent weekly routine that builds predictable pipeline
THE APPROACH
How It Works: The 4D Model
—— STEP 01
Discover
We listen to real calls, review outreach sequences and understand exactly where the gaps are for your team. Not assumptions. Evidence from what is actually happening in the field.
—— STEP 02
Design
The programme is built around your product, your market and the specific objections and situations your SDRs face. No generic content that could apply to any sales team anywhere.
—— STEP 03
Deliver
Face-to-face, high-energy, and built around doing. Live call practice, real-time coaching and honest feedback. Participants leave having done the work, not just heard about it.
—— STEP 04
Develop
Follow-up sessions and accountability to embed the new habits as the team goes back into the field where the real test happens and where skills are either reinforced or lost.
WHAT YOU’LL GET
What SDRs Walk Away With
Every programme is tailored to your team, your product and the outreach challenges they face every week.
18+
dials needed on average to connect with one prospect by phone in the UK
Source: Cognism, 2025
44%
of SDRs give up after just one follow-up, missing
the majority of deals that close later
Source: Cognism, 2025
37%
more meetings booked when outreach combines phone, email and LinkedIn in a structured sequence
Source: Cognism, 2025
COMMON QUESTIONS
Frequently Asked Questions
How long is the programme?
Typically a 2 day intensive with coaching follow-ups built in over the following 4 to 6 weeks. We design the structure around the specific challenges and experience level of your SDR team.
Can this run for a mixed experience group?
Yes. We calibrate content and scenarios to the experience level in the room. New starters and experienced SDRs both get genuine value from the same programme because we build it around real situations, not a fixed syllabus.
How quickly will we see results?
Most teams see a measurable shift in activity and conversation quality within 2 to 4 weeks. Full embedding of new habits typically takes 6 to 8 weeks, which is why follow-up sessions are built into the programme.
Does Suk deliver every session personally?
Yes. Always. Every session is delivered by Suk directly, not by an associate or licensed facilitator.
WHAT CLIENTS SAY
Testimonials
I couldn’t recommend Suk more highly as a sales trainer. He is one of the most genuine, kind, and passionate professionals I’ve had the privilege to learn from. His insights don’t just land in the moment; they stay with you. Over a year later, I still find myself recalling lessons from his sessions because of how thought-provoking and impactful they are. Suk’s training style is incredibly engaging and practical. He provides clear working sheets you can take away, but you also put concepts into action right there in the session, which makes the learning unforgettable. It’s no surprise that everyone in his classes is switched on, cameras on, fully engaged, and genuinely enjoying the experience. One of the things I value most about Suk’s sessions is the collaborative environment he creates. You don’t just learn from him - you learn from each other. He brings together professionals at different stages of their careers, which sparks fresh ideas, new perspectives, and real growth. If you’re looking for a sales trainer who inspires, challenges, and truly makes an impact, Suk is the one. His training stays with you long after the session ends. Thanks for everything Suk!
Jess Baker
BD Manager, Fluid IT Consulting
Suk is probably the most motivational sales coach I have ever met. His teaching techniques are unique and refreshing. Always high energy and banter flying around. Would highly recommend.
Dominic Meylan-Stevenson
Sales Manager, Playdale
A coherent and intellectual trainer who continually kept engagement and involvement to the highest level throughout our 3 month training programme. Suk always went the extra mile to tailor the sessions to our niche industry's needs. A very reliable and effective trainer, who's impact has increased char.gy's Consultants sales acumen. Thank you Suk, I hope our paths cross again!
Wesley Highfield
Account Executive, Voop
Build an SDR Team That Books More Meetings
If your SDRs are working hard but not hitting their numbers: or if you're building an outbound from scratch: let's talk about what's actually happening and what to do about it.